Ask your agency for a full export of everything they hold on your marketing. The pause before they answer tells you who owns your growth.
Most brands discover the problem at the worst possible moment — during an agency switch. The attribution model? Built in their account. The audience segments? Their pixel. The reporting history? A dashboard that disappears the day access is revoked.
Ownership is a boundary, not a feeling
You either control the accounts, the data warehouse, and the documentation, or you don't. There's no in-between. If your team can't log in without asking, and can't export without permission, then the capability was never yours.
What ownership actually looks like
Accounts registered to your domain. A data warehouse in your cloud. Playbooks written down, not held in someone's head. When we build a team through BOT, this is the transfer — not a handoff of tasks, but a handoff of control.
Marketing you own compounds. Marketing you rent walks out the door.