Straight talk on ending agency dependence and building in-house capability that actually lasts. No fluff. No retainers.
Three years of agency retainers buys you campaigns. It doesn't buy you a team, your data, or the ability to run marketing without them. Here's the math.
ReadYour customer data, attribution models, and campaign history often live in your agency's tools, not yours. When they leave, it leaves. Here's how to take it back.
ReadMost founders hire a generalist marketer, hand them everything, and watch it stall. The first in-house hire is a structural decision, not a staffing one.
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