$12M
Pipeline Generated
35%
Conv. Rate Increase
6x
ROI Year 1
The Challenge
CloudScale relied entirely on founder-led sales. Marketing was non-existent, and they needed a scalable pipeline for their Series A raise. Their sales cycle was too long, and lead quality was inconsistent.
Our Solution
We utilized the BOM (Build-Operate-Manage) model. We set up HubSpot, created a content-led ABM strategy targeting Fortune 500 CTOs, and trained their first two SDR hires on a rigorous outbound sequence.
The Outcome
CloudScale had great product-market fit but no marketing function. We acted as their interim CMO to build the pipeline infrastructure.
