300%
User Growth
-40%
CAC Reduction
6mo
Time to Transfer
The Challenge
PayPulse had plateaued in organic growth and was over-reliant on expensive paid social channels with diminishing returns. They lacked a structured internal growth team and had no visibility into post-install user behavior.
Our Solution
We implemented our BOT (Build-Operate-Transfer) model. We built a cross-functional growth squad, implemented a modern attribution stack (MMP), and diversified channel mix into programmatic and influencer marketing. We also redesigned the onboarding flow to reduce drop-offs.
The Outcome
PayPulse needed to move beyond early adopter growth. We built an internal growth engine that diversified their channel mix and optimized their onboarding funnel.
