How Build-Operate-Transfer and Build-Operate-Manage work, and which one fits your business.
Build-Operate-Transfer hands you the team; Build-Operate-Manage keeps us as your fractional CMO. 5 questions, a decision table and scenarios to help you choose.
ReadA real Build-Operate-Transfer handover covers 7 things: team, accounts, data, tracking, playbook, assets and contracts. A checklist and 3 tests to confirm it.
ReadHow Build-Operate-Transfer works: audit and design, hiring onto your payroll, a 90-day pilot, then handing over the keys. Timelines, outputs and an example.
ReadBuild-Operate-Manage gives your own marketing team a fractional CMO and management layer. How it differs from an agency or outsourced team, and when it fits.
ReadMost founders hire a generalist marketer, hand them everything, and watch it stall. The first in-house hire is a structural decision, not a staffing one.
ReadNo articles in this topic match that.
We build your marketing team and systems, run them with you, then hand them over. You keep the people, the data and the playbook.