Where AI pays off in marketing, and how to stay visible as search moves to AI answers.
Gartner found CMOs give AI 15.3% of budgets, but 70% lack the processes to scale it. A readiness scorecard and a 90-day plan for growing businesses.
ReadPew found clicks drop from 15% to 8% when Google shows an AI summary. What Google advises, which searches lose most, and 6 ways to stay visible.
ReadMcKinsey finds AI revenue gains are most often reported in marketing and sales. 3 workflows to start with, a business case and guardrails for regulated sectors.
ReadIn 2024 Gartner predicted a 25% drop in search volume by 2026. Google reports record searches, but clicks fell and AI tools rose. Our verdict and what to do.
ReadUse of AI for local business recommendations jumped from 6% to 45%. How tools like ChatGPT and AI Mode choose businesses, and 6 ways to get recommended.
Read22% of CMOs say generative AI reduced their reliance on agencies. What AI does well, what it can't replace, and how to bring AI work in-house safely.
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