Leads, reviews, paid media and reporting: the numbers that actually move revenue.
HBR found most firms answer online leads far too slowly. A 5-step routine, follow-up rules, first-reply scripts and the numbers to track, for Indian businesses.
ReadConsumers now check about six review sites, Google's share fell to 71% and AI tools jumped to 45%. Where customers check you and a weekly routine to manage it.
ReadPaid media is 30.6% of marketing budgets and Meta's average price per ad rose 14% in a year. Why costs climb in India, and 3 levers that beat a bigger budget.
ReadFICCI-EY found Indian advertising grew 13.5% in 2025, with digital up 26% to ₹947 billion and a million SMEs bidding. What it means for growing businesses.
Read52% of marketers focus solely on reach and frequency. How to build a revenue dashboard: the five columns, MER, offline conversions and data you own.
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