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Myth-busters

Common marketing beliefs, checked against the data.

4articles

Myth-busters54%
11 Nov 2026 · 7 min read

Myth: your monthly report proves your ROI

Only 54% of marketers trust their digital ROI numbers and 52% track only reach. What a report that proves ROI shows, plus 5 questions to ask your agency.

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Myth-busters42%
11 Nov 2026 · 7 min read

Myth: ignoring bad reviews is safer

89% of consumers expect owners to reply to reviews and 42% avoid businesses that don't. A 6-step method for bad reviews, what not to do, and sector rules.

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Myth-busters95%
11 Nov 2026 · 7 min read

Myth: brand building is a waste for small businesses

95% of potential buyers aren't ready to buy today. The 95-5 rule, IPA's 60:40 brand-activation evidence, and how small businesses can build brand on a budget.

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Myth-busters66%
11 Nov 2026 · 7 min read

Myth: cutting ad spend is always the safe move

Going dark can cost market share that doesn't come back. What Kantar, Nielsen and IPA data show about ad cuts, and a 30-day plan to cut spend without damage.

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